RESUMO
Economic Survival and Social Support in Sports activities is a multifaceted area of research interest. Active participation of women in sports activities has a significant contribution to the growth and success of the sports industry. This article seeks to discuss the impact of sports activities on sportswomen's economic survival and social life. This is done using questionnaire themed around issues such lack of availability of time, limitations of knowledge, family-related and financial difficulties, and nature of activities, all of which can potentially impact the social life of sportswomen. The study shows that economic survival is a significant part of sport's activities as well as the social life of sportswomen. Economic survival supports the social life of sportswomen. The current article highlights the findings from big data analysis pertaining to the social life of sportswomen. The paper uses Big Data Analysis to examine the social life of sportswomen. However, BDA is a complex process resulting from data sources' diverse and unstructured nature. Big Data Analysis (BDA) is critical in the sports field, as it covers the data at the macro-level (such as the national sports industry, teams, and individuals). It was analyzed using the AMOS 23v and SPSS 26v after being collected from female sports players belonging to a geographically diverse region. The study found that there is a significant association between sports activities, economic survival, and the social life of sportswomen.(AU)
Assuntos
Humanos , Esportes , Status Econômico , Big Data , Atletas , Mulheres , Relações Interpessoais , Inquéritos e Questionários , Psicologia do EsporteRESUMO
It is vital for technology to advance and for the brand to obtain public recognition to achieve competitive supremacy. It is impossible to deploy without an adequate marketing, awareness, and execution strategy, as well as structured advertising approaches. As a result, advertising is an important strategy for marketing products to consumers. This research article makes a case for examining the psychological appeal of food brands associated with basketball players and customer behavior while making product purchases. If a well-known celebrity appears in a commercial, people will strongly influence the brand or product. Psychological Attraction (PA) and Food Brand Advertisement (FBA) were independent variables in the research framework. Customer Behavior (CB) was used as the Independent Variable. Nonetheless, data was gathered from 100 customers. SEM PLS 3 was used to analyze the collected data. The results suggested that the association between PA à CB is a non-significant link; however, the relationship between FBA àCB is significant.(AU)
Assuntos
Humanos , Masculino , Feminino , Atletas , Basquetebol , Alimentos , Produção de Alimentos , Publicidade Direta ao Consumidor , Comportamento do Consumidor , Comercialização de Produtos , PsicologiaRESUMO
The pharmaceutical 17α-ethynylestradiol (EE2) is considered as an endocrine-disrupting chemical that interferes with male reproduction and hormonal activation. In this study, we investigated the molecular mechanism underlying EE2-regulatory testosterone release in vitro and in vivo. The results show that EE2 treatment decreased testosterone release from rat Leydig cells. Treatment of rats with EE2 reduced plasma testosterone levels and decreased the sensitivity of human chorionic gonadotropin (hCG). EE2 reduced luteinizing hormone receptor (LHR) expression associated with decreased cAMP generation by downregulation of adenylyl cyclase activity and decreased intracellular calcium-mediated pathways. The expression levels of StAR and P450scc were decreased in Leydig cells by treatment of rats with EE2 for 7 days. The sperm motility in the vas deferens and epididymis was reduced, but the histopathological features of the testis and the total sperm number of the vas deferens were not affected. Moreover, the serum dihydrotestosterone (DHT) level was decreased by treatment with EE2. The prostate gland and seminal vesicle atrophied significantly, and their expression level of 5α-reductase type II was reduced after EE2 exposure. Taken together, these results demonstrate an underlying mechanism of EE2 to downregulate testosterone production in Leydig cells, explaining the damaging effects of EE2 on male reproduction.
